Caldera Hearth Festival Identity 2023

Design Director: Patrick Nistler
Design Producer: Tara Nielsen
Design Lead and Art Director: Shantanu Sharma
Motion: Alec Burns and Shantanu Sharma
Photography: Jessica Lima

Made at Wieden+Kennedy PDX.

Festival identity for Caldera Arts’ annual Hearth Festival. Caldera Arts is a non-profit, started by Dan Wieden, whose mission is to inspire and support youth from underserved rural and urban communities by awakening the potential of their creative voice. Hearth Festival is an annual celebration designed to welcome community members of all ages to Caldera’s 119-acre Arts Center for a day-long exploration of the practice of creativity, especially as it manifests within community spaces. The festival featured an array of Maker Stations experiences, and sponsorship opportunities, featuring to explore creativity through a variety of mediums.

The identity reflects the burst of creativity, fun, and inspiration members of the community would experience at the festival.